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Bloody Good Sport is changing the game so no player is benched by their period.

Across Australia, too many athletes skip sport due to shame, stigma or lack of access. By uniting clubs, coaches and communities, we’re creating a culture where every player feels supported - and nothing stops her from playing.

Pledge to Be a Bloody Good Sport
Learn More About the Campaign

Share the Dignity believes that everyone should have the confidence, dignity, and support to participate fully in sport, and that no one should miss a game because of their period. Bloody Good Sport champions menstrual equity across Australia by ensuring players have access to products, education, and inclusive club environments.

From community fields to major sporting codes, the program works to break down stigma, build understanding, and make period-inclusive sport the norm.

Periods remain one of the biggest and most overlooked barriers to participation in sport. Many players still miss training, avoid games, or feel unsupported because of shame, limited access to products, or a lack of menstrual education. These barriers hit young athletes the hardest, impacting confidence, consistency, and long-term connection to sport.
68%

of women and girls have skipped sport because of their period.

90%

worry about leaking during sport.

72%

feel anxious about having their period while playing sport.

PLEDGE MOVEMENT

Clubs and organisations commit to creating period-inclusive environments and supporting players.

PRODUCT ACCESS

Through Product Access Solutions, we help ensure players can access free, reliable period products at sporting venues.

EDUCATION & AWARENESS

Coaches, teams and communities are equipped with resources to build understanding and normalise conversations.

CAMPAIGN ACTIVATIONS

Social media, events and club-level engagement amplify the message and inspire broader participation.

Join as a Club
Sponsor or Partner
Spread the Word
Donate

PLEDGE YOUR SUPPORT

Pledging to be a Bloody Good Sport is a simple but powerful way to back your players and build a more period-inclusive sporting environment. By joining the movement, your club helps ensure no one misses out, sits out or feels left out because of their period.

Your pledge drives practical change - improving access, sparking conversations and strengthening inclusive spaces across your club. By getting involved, you help to:

  • Normalise conversations about periods and wellbeing
  • Improve access to products and resources
  • Create safer, more inclusive environments
  • Lead by example in your sporting community

MAKE YOUR PLEDGE

Pledging to be a Bloody Good Sport is a commitment to creating a more supportive, period-inclusive sporting environment. By adding your club, team or organisation to the movement, you’re helping ensure that no player misses out, sits out, or feels left out because of their period.

The Bloody Good Resources hub gives clubs everything they need to champion period-inclusive sport. From factsheets and posters to social tiles, PA scripts and conversation guides, these tools help you spark awareness, support your players and bring the campaign to life across your club.
Each resource is designed to make participation easier, conversations clearer and positive change simple to roll out.

Campaign Overview Factsheet
“How to be a Bloody Good Sport” Poster
Menstrual Health Myth busting sheet
Frequently Asked Questions
Bloody Good Sport Information Pack

GET IN CONTACT

Have questions or want to learn more about how your club can support period-inclusive sport? Our team is here to help. Get in touch and we’ll guide you through the next steps.

CONNECT WITH US

Stay connected with the Bloody Good Sport movement by following us on social media. Join the conversation, share your club’s progress and help spread the message far and wide.
#BloodyGoodSport