Why this matters
Gyms are built on discipline, routine and community.
They are places people show up, push themselves and support each other.
This campaign taps into that same energy and redirects it toward something bigger: a simple action, that creates a real outcome for women in need.
A bag that can change someone’s day, their dignity and their sense of self.
Who can participate
This is open to gym and franchise owners who want to drive meaningful change.
Those who understand the bigger picture, and know that a small action, when multiplied, can have incredible impact.
How it works
Simple to run.
Easy to activate.
Designed to fit into your space.
01 REGISTER
Sign up your gym to take part in the campaign
02 SHARE
Let your members know and invite them to get involved
03 SET UP
Create a collection point in your gym
04 COLLECT
Encourage members to donate a bag filled with essentials
05 DROP OFF
Deliver donations to your nearest Bunnings store
Who your donation helps
When Essie fled domestic violence with her bub, she left everything behind. In the middle of fear and uncertainty, an It’s in the Bag donation found its way to her filled with essentials, hope, and a reminder that she wasn’t alone.
In her video, Essie bravely shares how that one bag gave her dignity in a moment she needed it most, and how the kindness of a stranger helped her start to rebuild her life.
What you can donate to help women and girls in need
Whether it’s a backpack, handbag, or tote bag we don’t mind! We just ask that it’s new or in great condition and includes the essential items.
To keep it simple, we recommend choosing which type of bag you’d like to donate either: Adult, Teen or Mum & Bub. Packing guides for each type of bag can be found below.
Your bag will give hope and dignity to a woman or girl spending Christmas in a domestic violence refuge or homelessness shelter.
Adult Bag Inclusions
- Period Products
- Shampoo
- Conditioner
- Toothbrush
- Toothpaste
- Deodorant (roll-on preferred)
- Soap or Body Wash
Teen Bag Inclusions
Please tag bag with a yellow ribbon.
- Period Products for small bodies
- Shampoo
- Conditioner
- Toothbrush
- Toothpaste
- Deodorant (roll-on preferred)
- Soap or Body Wash
Mum and Bub Bag Inclusions
Please tag bag with a purple ribbon.
- Maternity Period Products
- Shampoo & Conditioner
- Toothbrush & Toothpaste
- Deodorant (roll-on preferred)
- Soap or Body Wash
- Newborn Nappies & Nappy Bags
- Breast Pads
- Baby Shampoo
- Baby Soap/Wash
- Baby Wipes
- Dummy
- Nappy Rash Cream
Optional inclusion for all bags: a handwritten note and some extra special items.
How it works
It’s in the Bag is one of Australia’s most cherished Christmas appeals, where we encourage everyday Australians to fill a bag (teen, adult, or mum & bub bag) with essential items and a simple hand written note. For those willing and able to go above and beyond, we encourage the addition of an extra special touch.
Each donation is personally checked, tagged and recorded by our generous volunteers, then transported to our trusty network of charity partners who will gift them to women and girls waking up in domestic violence shelters or homelessness refuges on Christmas Day.
Why partner with us
Clear impact
Every action leads to a tangible outcome
Meaningful engagement
Bring your members together around something bigger
Strong alignment
Partner with a trusted national charity
Scalable
Run it in one location or across your entire network
Make your pledge
Thank you Bunnings!
We are incredibly grateful to have Bunnings as our official It’s in the Bag collection partner.
Since we started partnering in 2016 we have collected over 1 million bags together at Bunnings stores nationwide. Thank you Bunnings for helping us share the dignity!
