It's more than just a bag.

Sponsor a bag today.

  • $

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Will help to provide a bag filled with essentials like shampoo and conditioner, body wash, deodorant, toothbrush, toothpaste, and period products.
Will help to provide a bag that’s extra special, filled with the essentials, as well as some additional gifts like stationery, jewellery, perfume or sunglasses.
Will help to provide a bag for a new mum and her baby. It includes a handbag for mum with the essentials and some additional gifts, as well as a nappy bag containing newborn essentials like nappies, wipes, bath wash and dummies.

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I'd like to add a little extra to help cover fees.

You can make a difference for someone doing it tough.

Your donation will help to send bags to women and girls doing it tough. Through our #ItsInTheBag campaign we have collected and donated 613,392 bags full of love which is incredible.

Unfortunately, each year through our #ItsInTheBag campaign, we struggle to meet the demand, meaning women and girls will go without. A reality which breaks our hearts.

In 2020, Sponsor a Bag was launched to help us fill this gap to ensure that no woman, no girl, goes without and helped us donate an additional 1,500 bags.

Please help us to continue to ensure that no women or girl goes without the very basic essentials of life.



Sponsor a bag to gift on your behalf


Your bag will be packed by our volunteers

Sponsored bags will be delivered to someone in need

Your gift will show someone they are loved

"The bag made me feel incredibly loved and cared for and that was something I hadn't experienced in a long time either from myself or from others."

- Gabi, recipient of an #ItsInTheBag


Who do the bags go to?


We partner with domestic violence shelters, homeless support services and community centres right around Australia to provide practical help to women who are struggling to make ends meet, experiencing homelessness, or at risk.


As well as providing period products all year round, #ItsInTheBag gives us an opportunity to go above and beyond and give these women a gift they would otherwise never receive.  It’s more than just a bag; it’s about feeling valued, seen and cared for.  That’s the difference you can make.

 It's more than a bag.  Give the gift of hope and dignity. 

Want to host a virtual #ItsInTheBag collection or hold an #ItsInTheBag party? 

We just love how our community gets behind #ItsInTheBag and gets creative when it comes to collecting and packing bags. Whether it's getting the girls or your family together and packing your bags or hosting a team bonding activity in your workplace or school, your support goes a long way and makes a huge difference. 

Register to let us know that you are hosting an #ItsInTheBag party or virtual collection this year so we can support you. By registering you will also be given an online donation page so any friends, family or work colleagues that can't be part of the party can make a donation towards bags being packed or so you can collect donations instead of products if you can't all be together this year.

Any donations you receive will be tallied into a total amount raised and any donation over $2 will automatically receive a tax-deductible receipt for any donation over $2. 

It's so easy - simply click register and follow the steps. Once registered you will have access to tools and resources for your party or virtual collection.  

What does living in poverty mean?

It is unbearable to think that Aussies are living without the basic needs of life. This means not enough food, for themselves and their family, in some cases no roof over their head and no money to pay for clothing, education, or health and medical expenses. It is recorded that over 3.2million Aussies are living below the poverty line and in 2019 173,000 women turned to the homelessness services. A number expected to increase because of the impacts of COVID-19. 


48,720 Women

44,000 Children