Share the Dignity Council Cares
 Ensuring menstrual equity across Australia 

Periods should never be a barrier to participation, yet too many menstruators are struggling to afford period products due to cost. That’s why Share the Dignity is proud to introduce Council Cares, an initiative designed to bring real change to communities by partnering with councils across Australia. 

Menstrual equity is more than free access to period products. Menstrual equity encompasses access to period products, a safe environment to menstruate and education around menstruation.

  Why Council Cares matters  

Menstrual inequity affects countless Australians, leading to missed workdays, lost educational opportunities, and a diminished quality of life. Share the Dignity’s 2024 Bloody Big Survey revealed:
 
64%

of people have  struggled to afford period products  due to cost.*

68%

of people have  missed sport due to their period,  predominately due to a fear of leaking.

65%

of people  weren't well educated  about menstruation before their first period.

*This increases for Aboriginal and Torres Strait Islanders, the gender diverse community and those with a disability or chronic condition.
  How Council Cares works  

We are encouraging councils to take meaningful steps to combat menstrual inequity in their community. Here's how:
Councillor Jared Cassidy and Share the Dignity Founder Rochelle Courtenay standing beside a Dignity Vending Machine at Sandgate Aquatic Centre dispensing free period products
1. Provide free period products  

Equip your local libraries, community centres or public spaces with Dignity Vending Machines (machines dispensing free period product packs), or an alternate method to provide free and dignified access to period products to those in need.

Research from our Bloody Big Survey shows that providing free period products can allow menstruators to:

  • Feel more confident (40%)
  • Change period products more often (37%)
  • Have less period anxiety (34%) 
2. Educate your community about menstruation  

Work with us to ensure your constituents are educated about period products by sharing our education hub. By raising awareness and understanding, we can break down barriers and foster an informed, supportive community.

A woman smiles and holds out a pair of period undies
3. Offer a reusable period product rebate  

Offer rebates to residents purchasing sustainable period products such as menstrual cups or period underwear. This not only supports individuals to manage their period long-term but promotes environmentally friendly choices.


Share the Dignity has sent every council in Australia their local data from the 2024 Bloody Big Survey. By implementing these actions, councils can set goals for measurable progress by the next Bloody Big Survey in 2027.

  Ready to get involved?  

Period poverty exists all across Australia. 

 Your community  needs your support to ensure dignified access to period products.

  Join the Council Cares movement  

Ready to join Council Cares? Whether you are a Council already enacting change or a Council that would like more information to work towards making progress, complete the form below.

Councils working to achieve the three key points above will be added to a map indicating councils that are working towards ensuring menstrual equity in their community.

If you're a council worker please fill out our form below. If you are an individual wanting to encourage your council to get involved there will be alternative ways to get involved shortly. 

  How can I help as an individual?  

Use our email template to make a difference in your community!

Our Bloody Big Survey found 64% of those who menstruate have struggled to afford period products.

Not having access to period products can lead to shame, missed opportunities and a loss of income.

You can support our Council Cares program by encouraging your local council to make a lasting difference in your community.

Populate our email template below and email your local councillor to share how they should join Share the Dignity in working towards a future where everyone has dignity, menstrual education, and access to period products.